Sell House Fast
Pimlico, London

Selling your Pimlico flat or house directly

We are LDN Properties, a direct cash buyer for Pimlico homeowners with property across the SE1, SE11 and SW1A postcode area. We are typically happy to consider properties regardless of lease length, condition, share of freehold or current cladding status. The buying process is direct, with no agency fees, no chain, and usually a single in-person visit is all that we need to inform our final offer.

We have been buying property directly across London since 2003 and are members of The Property Ombudsman (membership D12463), which provides independent oversight of our quick property buying service. You can read more about how our buying process works, the typical timings for a direct sale and the costs involved when selling directly compared with using an estate agent or auction. To discuss your Pimlico property, please call 020 7183 3022 or request a no-obligation offer online.

Pimlico stock is dominated by Thomas Cubitt’s mid-nineteenth century stuccoed terraces laid out on the grid between Belgrave Road, Warwick Way, Lupus Street and the river, alongside the post-war Churchill Gardens and Lillington and Longmoore Gardens estates, both of which carry significant listed and conservation status. We are typically able to make a competitive offer whatever the tenure or building type, including ex-local-authority flats on Churchill Gardens, period conversion flats in the Cubitt terraces and share-of-freehold apartments in the grander squares.

Reasons homeowners consider a direct cash sale

We have been buying property directly across London since 2003. A few common situations tend to lead homeowners towards a direct cash sale rather than the open market.

A broken chain or a sale that has fallen through after months of conveyancing is one of the more frustrating situations a homeowner can face, and the open market does not always offer an obvious recovery path — particularly where an onward purchase is already committed. A direct sale to LDN Properties offers a known buyer, a known completion date and no chain, and we are typically happy to step in at short notice.

Sellers facing time pressure from relocation, a property they have already committed to buying, or financial difficulty often come to us for the same reason. The certainty of a fixed completion date carries more weight in those situations than the prospect of a marginal premium on the open market.

Other situations we deal with regularly include probate, divorce, downsizing, ill-health, properties that need refurbishment, and flats with shorter leases. In each case the focus is reaching a clean completion within a known timeframe.

The Pimlico property market

The property landscape in Pimlico is defined by Thomas Cubitt’s coordinated estate development of the 1830s to 1850s, producing the long Italianate stuccoed terraces around Eccleston Square, Warwick Square, St George’s Square and Belgrave Road that remain the area’s most recognisable street pattern. A high proportion of these terraces have been converted into flats over the past century, and Pimlico is reported to contain more than 350 Grade II listed buildings under Historic England, with most of the residential grid covered by the Pimlico Conservation Area first designated by Westminster City Council in 1968. Sitting alongside the Cubitt terraces are the post-war Churchill Gardens estate, the listed Lillington and Longmoore Gardens estate by Darbourne and Darke, and the Dolphin Square mansion block.

Recent Land Registry transactions across the SW1V, SW1P and SW1W postcodes typically show studio flats trading between £350,000 and £500,000, one-bedroom flats between £500,000 and £800,000 depending on aspect and floor, two-bedroom flats commonly between £800,000 and £1.4 million, and the larger stuccoed terraced houses in the garden squares generally trading above £3 million when they come to market. Leases on conversions and mansion-block flats granted in the post-war decades are now often sitting between 60 and 95 years remaining, with anything below 80 years bringing the property into marriage value territory. Our guide to selling a short lease flat covers the options in detail.

Transport links and local amenities

Pimlico is served by Pimlico tube station on the Victoria line, located in Travelcard Zone 1, with trains running to Victoria in around two minutes and to Oxford Circus in approximately six minutes. Victoria station to the north sits on the Victoria, Circle and District lines and provides National Rail services to Gatwick Airport, Brighton and the Sussex coast. Vauxhall station across the river offers the Victoria line and South Western Railway services, and is reachable on foot in around twelve minutes via Vauxhall Bridge.

Local bus routes through the area include the 2, 24, 36, 88, 185 and 360, providing connections towards Westminster, Marble Arch and Elephant & Castle. Major local landmarks include the Tate Britain gallery on Millbank, Westminster Cathedral on Victoria Street, the Chelsea Barracks regeneration site at the western edge of the area, and the riverside walks along the north bank of the Thames from Vauxhall Bridge through to Lambeth Bridge.

About Pimlico

Pimlico is a central London neighbourhood in the London Borough of Westminster, situated within the SW1V postcode and the surrounding SW1P and SW1W sectors, with Belgravia to the north-west, Victoria to the north, Westminster and Millbank to the east, and the River Thames forming the southern boundary, with Lambeth and Nine Elms on the opposite bank. The name is generally taken to derive from Ben Pimlico, a seventeenth-century brewer associated with a north-London ale, though the precise origin is debated. The area as it stands today was laid out from the late 1820s onwards by Thomas Cubitt under the auspices of the Grosvenor estate, using spoil from the excavation of St Katharine Docks to raise the marshy ground above the Thames.

Most of central Pimlico falls within the Pimlico Conservation Area, first designated by Westminster City Council in 1968, which places restrictions on external alterations, window replacements and roof terraces. The Churchill Gardens estate by Powell and Moya, completed between 1946 and 1962, and the Lillington and Longmoore Gardens estate by Darbourne and Darke, completed in stages from the late 1960s onwards, both carry Grade II or Grade II* listed status. Article 4 directions apply in parts of the area, removing some permitted development rights. The Tate Britain gallery on Millbank, founded in 1897 as the National Gallery of British Art, sits at the eastern edge of the area.